Last week, we conducted a basic TikTok training session for our branch staff, aimed at encouraging them to create authentic and engaging content that showcases their branch activities, our products, and the companyโ€™s values.

Weโ€™re pleased to share that the session was a great success. It not only equipped our team with practical content creation skills, but also sparked genuine interest in using social media as a tool for sharing knowledge, highlighting in-branch experiences, and building stronger community engagement.

As we continue to grow, empowering our people to be confident digital storytellers is an important step forward โ€” and weโ€™re excited to see more content coming directly from our teams on the ground.